Barbi Green is the Vice President, Brand and Content at IMO and has been with the company since 2019. Prior to IMO she led content marketing for IBM Watson Health’s medical imaging division, held various marketing positions in large non-profits, and worked as a writer and editor for a number of media outlets in Canada. Barbi earned a bachelor’s degree in Religious Studies from York University and a master’s degree in Integrated Marketing Communications from Northwestern University. In her spare time, she enjoys travel, all things 80s pop culture, and is learning to play the electric bass.