Research shows that women and underrepresented groups only apply to jobs only if they think they meet 100% of the qualifications on a job description. IMO Health is committed to considering all candidates even if you don’t think you meet 100% of the qualifications listed. We look forward to receiving your application!
IMO Health is a clinical data intelligence business improving how data is used across the healthcare landscape. Combining rich, highly nuanced medical terminology, extensive domain knowledge, and artificial intelligence (AI), we expertly structure and operationalize clinical data to generate sharper insights and inform more intelligent decision-making.
For all IMO Health positions, if you live in the Greater Chicagoland Area, Houston, TX, or Roseville, CA, you’ll be expected to work from any IMO Health office 2 days per week.
Reporting to the VP of Marketing Strategy and working closely with the Director of Marketing Operations, the Sr. Marketing Automation Specialist's responsibilities are equal parts strategic design and tactical execution. The Sr. Marketing Automation Specialist is responsible for the direction, creation, execution, and measurement of integrated marketing programs that drive business pipeline for IMO Health. You will work closely with the Marketing team, Sales and Product, with a focus on delivering highly effective and engaging marketing campaigns that support overarching strategic business objectives, go-to-market strategies, and generate measurable pipeline.
Impact You'll Make:
- Drive the success of our marketing initiatives by optimizing our Marketo instance
- Enhance our email marketing strategies, ensuring timely and relevant communication with our audience
- Improve the efficiency of our tracking programs, providing valuable insights for decision-making
- Deliver detailed reports and analyses that will shape our marketing strategies and drive business growth
What You'll Learn:
- Advanced Marketo functionalities and best practices
- The latest trends and technologies in marketing automation
- Data-driven marketing strategies and how to apply them effectively
- Cross-functional collaboration within a dynamic healthcare technology environment
What You'll Do:
- Manage the day-to-day operation, configuration, database administration and optimization of programs in Marketo, ensuring smooth operation and martech stack integrations
- Execute all aspects of campaigns in Marketo including program and workflows automation, audience segmentation, nurture campaigns, lead scoring, dynamic content
- Plan, execute, and measure A/B testing that drives conversion improvements to productivity, lead gen, conversion rates, campaign ROI, and sales growth
- Measure, monitor, and track campaign performance and ROI against benchmarks and KPIs; proactively recommend corrective actions and continuous improvements
- Generate and analyze frequent reports to provide actionable insights and recommendations
- Collaborate with the marketing team to develop and execute comprehensive marketing strategies that generate leads and engage existing clients
- Manage marketing automation efforts, proactively researching and implementing the latest best practices, strategies, and industry standards
- Ensure Sales team compliance with CRM processes, reporting rules/standards
- Quickly troubleshoot and resolve system issues
- Support Marketing leadership with other duties as assigned
What You'll Need:
- Bachelor’s Degree in Marketing, Business, Communications
- 4+ years of marketing experience, preferably in the healthcare and/or B2B
- 2+ years proven experience working with Marketo (certification preferred)
- Demonstrable experience in marketing automation including nurture, segmentation and program reporting
- Proficient in use of tech tools to optimize and analyze performance (GA4, Salesforce, Tableau)
- Exhibit solid knowledge of email best practices, deliverability best practices, CAN-SPAM/CAS and GDPR to ensure local and international compliance
- Excellent project management skills with the ability to manage multiple tasks for multiple stakeholders
- Strong desire to solve problems on your own and as a team
- Must love data; Strong analytical skills and experience with marketing data analysis
- Process-driven, always looking to optimize and streamline processes
- Passion for details, quality, and accuracy
- Real enthusiasm for working with a fun, dynamic, and supportive marketing team where culture is as important as skill
At IMO Health, we celebrate diversity and are committed to creating an inclusive environment for all employees. IMO Health is proud to be an equal opportunity workplace and is an affirmative action employer.
IMO Health also provides visa sponsorship opportunities. Please don't hesitate to apply if you meet all the qualifications for this position and require visa sponsorship.
